Litter Busters
Litter Busters approached us on 18 August 2025 with a clear challenge: they wanted to strengthen their online presence, attract more local customers, and build brand credibility across their service areas. As a cleaning and waste-removal service provider, they understood the importance of being easily discoverable online, especially by customers searching for immediate, location-based solutions. Our role was to support their growth using a focused approach through GBP (Google Business Profile) Optimization and Social Media Management (SMM).
Client Goals & Challenges
Before beginning the project, the Litter Busters team shared a few important goals:
- Rank higher on local search results, especially for keywords related to junk removal, waste management, and cleaning services.
- Improve visibility on Google Maps to generate more phone calls and service inquiries.
- Establish a consistent and engaging social media presence that showcases their services, team, and brand values.
- Build trust with customers through professional content, strong branding, and regular updates.
They also faced common digital marketing challenges: low engagement on their existing pages, inconsistent posting, weak keyword targeting, and limited visibility in nearby service locations.
Our Approach & Strategy
To help Litter Busters achieve measurable results, We created a strategic plan focusing on two core areas:
1. GBP Optimization
We optimized their Google Business Profile to ensure maximum visibility and improved ranking within their local market. This included:
- Keyword-optimized business description and service listings
- Adding proper categories and sub-categories for accurate indexing
- GEO-tagged service photos and optimized images
- Consistent posting to increase profile activity
- Enhancing NAP (Name, Address, Phone Number) accuracy
- Review strategies to improve customer ratings and trust
- Optimizing coverage/service areas for better discovery
These steps helped Litter Busters stand out in local map results, appearing more frequently when customers searched for services in their immediate area.
2. Social Media Management
To strengthen their online identity and attract new customers, We managed their social media presence with a clear and consistent posting strategy:
- Creating visually appealing graphics aligned with their brand
- Sharing service highlights, before-and-after work photos, and client testimonials
- Posting educational content to build awareness around proper waste removal
- Using high-intent hashtags and location tagging for better reach
- Running engagement-focused content themes to increase community interaction
Our goal was not only to increase followers but also to convert social media engagement into real
Results & Impact
Within the first few weeks, Litter Busters experienced noticeable improvement in their online performance. Their Google ranking began rising for key search terms, and they saw an increase in profile views, direction requests, and direct phone calls. Their social media engagement also improved, creating stronger brand recognition and credibility among customers.
The combination of GBP optimization and targeted social media management helped Litter Busters establish a more authoritative presence in their market. By enhancing visibility and building trust online, they were able to reach more potential customers and strengthen their local reputation.
