That VR Place
That VR Place, a cutting-edge virtual reality entertainment provider, approached me on 10 November 2025 with the goal of increasing their digital presence and connecting with more customers interested in immersive VR experiences. As a business offering VR gaming, simulations, and entertainment, they required a comprehensive digital strategy to improve local visibility, build brand authority, and enhance their online booking system. Our services included Google Business Profile (GBP) Optimization, Social Media Management (SMM), and Website Development using Next.js.
Client’s Goals & Initial Challenges
Before we started, That VR Place had several key challenges they needed to overcome:
Low Local Search Visibility: Despite offering an exceptional VR experience, they struggled to rank well in local searches for VR entertainment and gaming.
Outdated Website: Their existing website was not user-friendly, lacked clear calls-to-action (CTAs), and was not optimized for performance, especially for mobile users.
Ineffective Social Media Strategy: While active on social platforms, they were not leveraging social media effectively to drive bookings or build a loyal community of VR enthusiasts.
Booking System Optimization: The website needed to be optimized for easy navigation and a seamless booking experience to convert visitors into paying customers.
Their goal was clear: create a digital strategy that would boost local visibility, improve user engagement, and streamline the booking process on their website.
Approach & Strategy
To achieve That VR Place’s goals, We implemented a tailored strategy that focused on local SEO (GBP optimization), social media management, and web development using Next.js to enhance user experience and improve conversion rates.
Google Business Profile (GBP) Optimization
The first step was to optimize That VR Place’s Google Business Profile to improve their local rankings and enhance visibility in the competitive VR entertainment industry. Key actions included:
Writing a keyword-rich business description that highlighted their VR gaming services and immersive experiences
Uploading high-quality, geo-tagged images of their VR facilities and equipment to attract local customers
Ensuring NAP (Name, Address, Phone Number) consistency across all platforms to improve local search results
Posting regular updates about promotions, events, and special offers to engage customers and improve rankings
Implementing a review management strategy, encouraging satisfied customers to leave positive feedback
These optimizations helped That VR Place achieve higher visibility on Google Maps and search results, leading to more profile views and direct inquiries from potential customers.
Social Media Management (SMM)
To enhance their social presence and engage more VR enthusiasts, We developed a social media strategy aimed at increasing brand awareness and driving bookings. This strategy included:
Creating visually captivating posts showcasing their VR experiences, gaming events, and customer testimonials
Running targeted campaigns to increase visibility among local users, such as holiday discounts and special VR event promotions
Posting educational content about VR technology, gaming trends, and immersive experiences to engage their audience
Using location-based hashtags and running Facebook and Instagram ads to reach potential customers in their local area
Engaging with followers through comments, live sessions, and interactive posts to build a community
This helped That VR Place increase engagement and grow their audience on platforms like Facebook and Instagram, ultimately leading to more bookings and a larger social media following.
Website Development with Next.js
A critical part of the project was to redesign That VR Place’s website using Next.js, ensuring it was modern, fast, and optimized for conversions. Key features included:
Responsive design to ensure the site performs well across devices, with a focus on mobile users
Fast page load times to ensure a seamless user experience and reduce bounce rates
Clear CTAs guiding users to book VR experiences easily, with an integrated booking system
SEO-optimized structure to improve search rankings and increase organic traffic
Enhanced user interface (UI) and user experience (UX) design, making navigation intuitive and engaging
Event and package pages to highlight their VR offerings and encourage conversions
The new website not only helped increase online visibility but also improved the booking process, making it easier for visitors to learn about services and secure their VR experience.
Results & Impact
After implementing GBP optimization, social media strategies, and the Next.js website redesign, That VR Place saw significant improvements:
This project highlights the effectiveness of combining local SEO, social media management, and modern web development to create a complete digital strategy that drives growth for entertainment businesses.
