TruClimate Heating & Cooling
TruClimate Heating & Cooling, a trusted provider of HVAC solutions, approached me on 26 September 2025 to enhance their digital presence and connect with more local customers in need of reliable heating, cooling, and air conditioning services. As a growing business in the competitive HVAC industry, they needed a digital strategy that would improve local visibility, build brand credibility, and generate more leads. Our services included Google Business Profile (GBP) Optimization and Social Media Management (SMM).
Client’s Goals & Initial Challenges
When TruClimate Heating & Cooling reached out, they faced several challenges:
Limited Local Visibility: While they provided quality HVAC services, they were struggling to appear in local searches for heating and cooling solutions in their service areas.
Under-optimized Google Business Profile: Their GBP was not fully optimized to enhance their local presence and improve customer inquiries.
Social Media Engagement: TruClimate had a basic social media presence but wasn’t utilizing platforms effectively to engage with potential customers and build brand awareness.
Lead Generation Issues: Despite offering excellent services, they lacked a comprehensive strategy to convert online traffic into actual leads and inquiries.
Their goal was to create a stronger online presence, drive more leads, and make it easier for local customers to find and trust their services.
Approach & Strategy
To achieve TruClimate’s goals, We implemented a targeted strategy focused on GBP optimization and social media management to increase local visibility, foster engagement, and drive conversions.
Google Business Profile (GBP) Optimization
The first step was to optimize TruClimate’s Google Business Profile to ensure they appeared prominently in local HVAC-related searches. Key actions included:
Writing a keyword-optimized business description that highlighted their heating, cooling, and air conditioning services
Uploading high-quality, geo-tagged images showcasing their work, products, and services
Ensuring NAP consistency (Name, Address, Phone Number) across the web for improved local SEO
Posting regular updates to keep the GBP active and engaging for users
Implementing a strategy to encourage customer reviews, which helped build trust and improve local rankings
This resulted in TruClimate’s business profile becoming more visible in local search results, generating higher profile views and direct customer inquiries.
Social Media Management (SMM)
To increase brand awareness and foster deeper engagement with their audience, We developed and implemented a comprehensive social media management strategy. This included:
Creating branded, visually appealing posts that showcased their HVAC services, customer testimonials, and energy-saving tips
Posting educational content to inform the audience about maintaining HVAC systems and troubleshooting common problems
Using local and service-related hashtags to improve reach and attract local customers actively searching for heating and cooling solutions
Engaging with followers by responding to comments and messages, and running interactive campaigns like seasonal promotions and giveaways
This helped TruClimate increase their social media engagement, build a community, and boost brand recognition within their local market.
Results & Impact
After implementing GBP optimization and a tailored social media strategy, TruClimate Heating & Cooling saw significant improvements in their online visibility and lead generation efforts:
