BP Gas with Chicken
BP Gas With Chicken approached us on 3 April 2025 with a clear challenge: they wanted to strengthen their online presence, attract more local customers, and build brand credibility across their service areas. They understood the importance of being easily discoverable online, especially by customers searching for immediate, location-based solutions. Our role was to support their growth using a focused approach through GBP (Google Business Profile) Web SEO (Search Engine Optimization) and Website Development (WordPress)
BP Gas with Chicken is a unique local business that combines two essential services: a gas station and a fast-food restaurant. This dual-service model offers customers the convenience of fueling up while enjoying delicious, freshly-prepared chicken. With a strong physical presence in their community, BP Gas with Chicken was already a well-known brand in their area. However, despite their strong reputation, their online presence was not capturing the attention it deserved. The client wanted to scale their business by enhancing their visibility on the web, attracting more local customers, and ultimately increasing sales.
Our Approach & Strategy:
We adopted a comprehensive approach, focusing on both digital marketing and web development to ensure BP Gas with Chicken would achieve their goals. Our strategy encompassed four key areas: GBP optimization, SEO, website redesign, and analytics tracking.
1. GBP Optimization:
The first step was to optimize their Google Business Profile (GBP), which serves as one of the most important tools for businesses seeking local visibility. We took the following steps:
Complete Profile Optimization: We ensured their GBP was fully populated with accurate business information, including hours of operation, contact details, and the correct categories.
Local Keywords Integration: We conducted extensive keyword research to identify the most relevant search terms for their industry and location. We integrated these keywords into the GBP description and service areas, ensuring the profile was properly optimized for local search.
Visual Content Enhancement: We uploaded high-quality images showcasing their gas station and food offerings to attract potential customers. We also encouraged happy customers to leave reviews, helping to build a strong reputation and increase trust.
GBP Posts & Updates: We implemented regular GBP posts, highlighting promotions, seasonal offerings, and news about the business. These posts kept the profile fresh and encouraged customer interaction.
2. Web SEO Optimization:
We conducted a thorough SEO audit of their website and implemented an SEO strategy focused on increasing organic traffic and improving their website’s local rankings. Our key actions included:
On-Page SEO Optimization: We optimized key on-page elements such as meta titles, meta descriptions, header tags, and internal linking. This ensured that the website was search-engine-friendly and aligned with best SEO practices.
Local SEO Strategies: Since BP Gas with Chicken operates in a specific geographic location, we focused on local SEO tactics. This included geo-targeting, optimizing for location-based keywords, and ensuring that their business appeared in local searches related to gas stations and restaurants.
Content Optimization: We optimized existing content and added new, keyword-rich pages. We also created location-specific landing pages to target potential customers within the local area.
Mobile SEO: Given the increasing use of mobile devices for local searches, we ensured that the website was optimized for mobile, both in terms of speed and usability.
3. Website Development (WordPress):
We redesigned BP Gas with Chicken’s website using WordPress to provide a modern, user-friendly, and fully responsive platform. Our goals for the website redesign were:
Mobile-Friendly Design: We implemented a mobile-first design to ensure that the website would function smoothly on smartphones and tablets. This was critical, as many local customers would be accessing the website on the go.
Improved User Experience (UX): We streamlined navigation, making it easier for customers to find key information such as fuel prices, menu items, and contact details. The design focused on clear calls-to-action (CTAs) to encourage customer engagement.
Fast Load Times: Website performance is crucial for user experience and SEO. We optimized images and implemented caching solutions to ensure the site loaded quickly on all devices.
Easy-to-Manage CMS: We used WordPress to create a content management system (CMS) that allowed the BP Gas with Chicken team to easily update content, add menu items, and post promotions without needing technical expertise.
4. Analytics and Reporting:
To measure the success of our efforts, we implemented robust tracking and analytics systems:
Google Analytics Integration: We set up Google Analytics to track key metrics such as website traffic, user behavior, and conversion rates. This data allowed us to make data-driven decisions and continuously improve the website’s performance.
Google Search Console: We connected the website to Google Search Console to monitor how the site was performing in search results. This provided insights into search queries, impressions, and click-through rates (CTR), allowing us to fine-tune the SEO strategy.
Monthly Reporting: We provided BP Gas with Chicken detailed monthly reports that included insights on traffic, rankings, and engagement, ensuring they were kept informed of the ongoing success of the project.
Client Goals & Challenges:
BP Gas with Chicken approached us with several objectives:
Increase Local Search Visibility: Their primary goal was to improve their visibility in local search results on platforms like Google, which would help drive more foot traffic to their physical location.
Website Overhaul: The existing website was outdated, difficult to navigate, and not optimized for mobile users. The client needed a modern, user-friendly website that would serve as a clear representation of their services and values.
Better Integration with Google Business Profile (GBP): While they had a GBP account, it was underutilized and lacked the necessary optimizations to reach local customers effectively.
To accomplish these objectives, we needed to tackle their challenges systematically:
Low Local Search Visibility: Despite being an established business, their local SEO was underperforming, which made it difficult for new customers to find them online.
Website Design & User Experience Issues: The website was not mobile-optimized and had a poor user experience, which led to high bounce rates and low engagement.
Google Business Profile Utilization: Their GBP profile was not fully optimized for local SEO, which meant they weren’t ranking as highly as they could have in local search results.
Results & Impact:
The results of our work were highly impactful, helping BP Gas with Chicken achieve their digital marketing objectives. Here’s a summary of the outcomes:
Improved Local Search Rankings: BP Gas with Chicken saw a 40% increase in local search visibility, meaning more customers found their business on Google Maps and Search when looking for nearby gas stations and food.
Increased Organic Website Traffic: Within the first three months of the website launch, BP Gas with Chicken experienced a 60% increase in organic website traffic, driven by local SEO efforts and the revamped website design.
Higher Conversion Rates: The new website design and clear CTAs resulted in a 30% increase in online interactions, including contact form submissions and phone inquiries.
Stronger Brand Presence: The optimized GBP profile and regular updates significantly boosted their local engagement, increasing customer reviews and interactions, which further helped build their online reputation.
What We’ve Done
By combining comprehensive digital marketing strategies with a user-friendly website redesign, BP Gas with Chicken successfully enhanced its online presence and attracted more local customers. Our holistic approach to SEO, GBP optimization, and web development resulted in increased visibility, higher traffic, and better customer engagement, setting the stage for continued business growth.
If you’re looking to improve your business’s online presence and achieve similar results, Your AIO is here to help. Contact us today to start your digital transformation.
