Hauser Complete Care
Hauser Complete Care is a reputable landscaping contractor, specializing in a variety of outdoor services, including lawn care, garden design, irrigation systems, and hardscaping. Their expertise lies in transforming outdoor spaces into beautiful, functional environments that enhance the quality of life for homeowners and businesses alike. When Hauser Complete Care approached us, their goal was clear: to strengthen their digital presence, engage more effectively with potential clients, and ultimately grow their business. To achieve this, we focused on optimizing their Google Business Profile (GBP) and boosting their social media presence through a targeted Social Media Marketing (SMM) strategy.
Building a Strong Digital Presence in a Competitive Market
As a landscaping contractor, Hauser Complete Care faced a highly competitive local market. While they provided top-notch services, their online presence lacked the visibility and engagement needed to attract a larger client base. The challenge was twofold:
- Grow Local SEO: Hauser Complete Care needed to ensure that their services appeared prominently in local searches for landscaping services, particularly in their area of operation.
- Developing a robust social media presence: They needed to engage with potential clients on social media platforms and build trust by showcasing their expertise and portfolio.
Digital Marketing Approach wit Strategy
Our approach involved a two-pronged strategy focusing on Google Business Profile (GBP) optimization and Social Media Marketing (SMM) to boost visibility and engagement.
GBP Optimization
We started by optimizing Hauser Complete Care’s Google Business Profile, an essential tool for local SEO and attracting nearby customers.
Profile Completeness: Ensured all business details, including services, hours of operation, contact information, and location, were accurate and up-to-date.
High-Quality Photos: Added a gallery of high-quality images showcasing their completed landscaping projects. This not only highlighted their skills but also helped build trust with potential clients.
Customer Reviews: We encouraged satisfied clients to leave reviews, helping increase Hauser Complete Care’s credibility and visibility in local search results.
SEO & Keywords: We researched relevant landscaping keywords and integrated them into the GBP profile, ensuring it appeared in search results for terms like “landscaping services,” “lawn care,” and “SnowPlowing Contractors.”
Social Media Marketing (SMM)
Social media played a key role in engaging with Hauser Complete Care’s audience and showcasing their work. We designed a strategy that reflected their expertise in landscaping while providing valuable content to followers.
Content Calendar: Developed a structured content calendar to ensure consistent posting across platforms like Facebook and Instagram. This included a mix of before-and-after project photos, client testimonials, landscaping tips, and behind-the-scenes content.
Engagement: Encouraged interaction with posts through comments, likes, and shares. This helped foster a sense of community and kept Hauser Complete Care top-of-mind for followers.
Targeted Advertising: Ran Facebook and Instagram ads targeted at local homeowners and businesses in need of landscaping services, focusing on geographic and demographic factors to ensure the ads reached the right audience.
This strategy helped increase their social media engagement and reach, allowing Hauser Complete Care to connect with a wider audience and establish themselves as a trusted local landscaping expert.
Increased Visibility and Engagement
Following the implementation of these strategies, Hauser Complete Care saw measurable improvements:
The Result
Our collaboration with Hauser Complete Care has successfully strengthened their digital presence, helping them attract more local clients and build a stronger relationship with their community. By optimizing their Google Business Profile and implementing a targeted social media strategy, Hauser Complete Care’s visibility and engagement have greatly improved. These efforts have led to more inquiries and a growing reputation as a top landscaping contractor in their area.
If you’re looking to elevate your own digital presence and attract more clients in your industry, we can help you achieve similar results. Let’s work together to grow your business and enhance your online visibility.
